China's biggest online shopping site Taobao is offering breakup insurance based on Taylor Swift's love life. This follows recent sightings and photos of the singer with The Avengers actor Tom Hiddleston. Even though their budding relationship is unconfirmed, pictures of the two canoodling on some rocks has left everyone, including Taobao and their shoppers, assuming the 1989 songstress has moved on from ex Calvin Harris.
Chinese Internet shoppers and Swifties are now able to take out insurance from some online sellers, who have agreed to pay double if Taylor and Tom breakup. People are using the e-commerce giant to bet on Taylor Swift's love life, and more specifically her new rumored flame. Each bet costs 1 yen.
Celebrity Breakup Insurance
Taobao is Offering Insurance Based on Taylor Swift's Love Life
Trend Themes
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Industry Implications
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