As desirable as it is to look as though you've just spent the day lounging at the beach, indoor tanning and health is an issue that is continually ignored in the pursuit of beauty. In order to raise awareness that a single tanning session increases risk of melanoma by 20%—a skin cancer that claims the lives of 10,000 Americans each year—this stunt was set up, promising people a 'Free Killer Tan.'
In the cold of winter, a fake tan shop was set up in Manhattan, where people were tempted into thinking they could go in for a quick bronze. Instead of being greeted by the regular setup, the room was set up with a tanning bed coffin and people attending a mock funeral for the would-be tanner. The awareness-raising campaign comes from Mollie’s Fund, a NFP melanoma awareness organization.
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
Trend Themes
1. Indoor Tanning Risks - Opportunity for disruptive innovation in developing alternative self-tanning methods
2. Melanoma Awareness - Opportunity for disruptive innovation in creating innovative educational campaigns about skin cancer risks
3. Health-conscious Beauty - Opportunity for disruptive innovation in promoting natural skincare and beauty products without harmful ingredients
Industry Implications
1. Beauty & Wellness - Opportunity for disruptive innovation in creating safe and healthy alternatives to indoor tanning methods
2. Healthcare - Opportunity for disruptive innovation in developing advanced technologies for early detection and treatment of melanoma
3. Advertising & Marketing - Opportunity for disruptive innovation in creating impactful and attention-grabbing campaigns to raise awareness about health risks