Both Crocs and Taco Bell have loyal fan followings so it only makes sense that the two brands would team up for the ultimate Taco Bell x Crocs collaboration.
Summer's must-have shoe now appears to be a simple set of slides that boast and ombre-like fade from purple to black and a graphic of Taco Bell's signature bell logo. To top it all off, "Live" and "Más" are imprinted separately in white within the ultra-comfy footbed of each shoe. As Heidi Cooley, Chief Marketing Officer of Crocs, explains, "This collaboration delivers on what both of our brands do best... We know it doesn’t get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo!"
To get your hands on the Taco Bell x Crocs Mellow Slides drop, head over to the Crocs website on June 28th.
QSR-Branded Slides
The Taco Bell x Crocs Collection is Exactly What You Need for Summer
Trend Themes
1. Branded Slides - Disruptive innovation opportunity: Collaborations between different brands to create unique and limited-edition footwear designs.
2. Loyal Fan Followings - Disruptive innovation opportunity: Leveraging brand loyalty to create exclusive merchandise collaborations.
3. Ombre-like Fade - Disruptive innovation opportunity: Incorporating gradient color effects into footwear design for a trendy and eye-catching appearance.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Creating specialized footwear collections in collaboration with other brands.
2. Fast Food - Disruptive innovation opportunity: Expanding brand reach by partnering with fashion and lifestyle brands to create limited-edition merchandise.
3. Retail - Disruptive innovation opportunity: Capitalizing on the trend of brand collaborations to drive retail sales and customer engagement.