Aer Lingus opted for a St. Patrick’s Day theme for a clever angle to generate PR for their cheap new airline fares.
The "999 Nudes" event was organized by Aer Lingus on Facebook and Twitter and was used to promote £9.99 fares to a series of destinations to rival their competitors.
Aer Lingus claimed 2,000 people registered for the event, and 999 were awarded with two free return flights to one of the airline’s eight new routes from Gatwick, including Vienna and Munich.
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'999 Nudes' to Promote £9.99 Aer Lingus Fare for St Patrick's Day
Trend Themes
1. Social Media Promotions - The success of Aer Lingus' '999 Nudes' event highlights the trend of using social media platforms to promote special offers and generate PR.
2. Creative Marketing Stunts - Aer Lingus' St. Patrick's Day-themed promotion demonstrates the trend of utilizing clever and eye-catching marketing campaigns to attract attention and stand out from competitors.
3. Low-cost Airline Fares - The £9.99 fares offered by Aer Lingus showcase the trend of airlines offering budget-friendly options to entice travelers and gain a competitive edge in the market.
Industry Implications
1. Travel and Tourism - The success of Aer Lingus' promotion highlights disruptive innovation opportunities within the travel and tourism industry, where creative marketing and attractive pricing can drive customer engagement and loyalty.
2. Social Media Marketing - Aer Lingus' '999 Nudes' event underscores the disruptive innovation opportunities in the social media marketing industry by showcasing the power of viral campaigns and leveraging user-generated content for brand promotion.
3. Airline Industry - Aer Lingus' low-cost fares and innovative promotions present disruptive innovation opportunities within the airline industry, encouraging other airlines to explore creative pricing strategies and attention-grabbing marketing initiatives.