The Sydney Opera House Barbie is the latest doll in the Mattel World Collection Landmark Series which also features the structures Big Ben, the Eiffel Tower and the Statue of Liberty.
The Sydney Opera House Barbie is wearing an amazing blue dress which was inspired by architecture. The model is also wearing an amazing replica of the dress during the release of the new Barbie.
Barbie Senior Brand Manager Kate Carroll explains that "The Sydney Opera House Barbie brings the world-famous Sydney Opera House to life through fabulous Barbie fashion."
Iconic Australian Dolls
The Sydney Opera House Barbie is the Latest in the Landmark Series
Trend Themes
1. Collector Dolls - The popularity of iconic landmark collector dolls such as the Sydney Opera House Barbie presents an opportunity for the development of more collectible dolls inspired by famous structures.
2. Architectural Fashion - The Sydney Opera House Barbie's dress inspired by architecture demonstrates a trend towards incorporating architectural elements into fashion designs, creating disruptive innovation opportunities in the fashion industry.
3. Global Landmarks - The Mattel World Collection Landmark Series, including dolls inspired by famous structures like the Sydney Opera House, indicates a growing demand for toys and collectibles that celebrate global landmarks, offering disruptive innovation opportunities in the toy industry.
Industry Implications
1. Toy Manufacturing - The success of the Mattel World Collection Landmark Series highlights the potential for toy manufacturers to create more collectible dolls based on famous landmarks, tapping into a niche market.
2. Fashion Design - The incorporation of architectural inspiration into the Sydney Opera House Barbie's dress suggests an emerging trend of architectural fashion, opening up innovative possibilities for designers in the fashion industry.
3. Tourism and Souvenirs - The release of the Sydney Opera House Barbie and other dolls featuring global landmarks presents an opportunity for the tourism industry to capitalize on the popularity of these iconic structures by offering related souvenirs and merchandise.