Cloud Paper launched a reusable cloth product titled 'Swish Cloths.' These are long-lasting, durable cloths that last up to six months of regular use, according to Cloud Paper. One package of Swish Cloths contains three cloths and retails for $17.99, which is more expensive than paper towel, but the durability combined with the sustainability justify this higher premium, especially over long periods of time.
The Swish Cloths are washer and dryer-friendly, and can be fully cleaned and reused. On top of this, the cloths and the packaging they come in are biodegradable, as they are sold in only cardboard and paper packaging. Using Swish Cloths over traditional paper towel packaged in plastic could reduce approximately 200 pounds of CO2 emissions from an average household over a one-year period.
Long-Lasting Reusable Cloths
Cloud Paper's 'Swish Cloths' Replace Six Months of Paper Towels
Trend Themes
1. Sustainable Reusable Cloths - The trend of sustainable and reusable products can disrupt the traditional paper towel industry.
2. Biodegradable Packaging - The shift towards biodegradable packaging can create opportunities for disruptive innovation in the packaging industry.
3. Eco-friendly Cleaning Products - The growing demand for eco-friendly cleaning products can drive innovation and competition in the cleaning industry.
Industry Implications
1. Paper Towel Industry - The paper towel industry may need to adapt to the increasing awareness of sustainability and move towards more eco-friendly products.
2. Packaging Industry - The rise of biodegradable packaging materials creates opportunities for innovative companies to disrupt the traditional packaging industry.
3. Cleaning Industry - The trend towards eco-friendly cleaning products opens doors for companies to differentiate themselves and gain market share in the cleaning industry.