Swims footwear is a brand that has been turning heads for quite some time, but Swims' designs for its Fall and Winter 2013 collection sees this debonair label actually reinventing chic style by using a classic look.
Shoe slips are shoe protection tools typically worn by workers who have neither the time or resources to buy another pair of shoes to change into when weather conditions are bad. Instead, shoe slips have been traditionally used as convenient ways to convert a pair of even the finest leather loafers into waterproof, street-ready shoes.
Swims footwear's Fall and Winter collection sees this iconic brand adding vibrant colors and patterns to the classic shoe slip design in order to reinvent a classic look. Trend Hunter got the chance to speak with Jean-Philippe Lalonde about the purpose behind Swims' remodeled throwback.
Chic Waterproof Shoes
Swims Footwear's Fall and Winter Collection Reinvents Classic Style
Trend Themes
1. Iconic Shoe Slip Design - Disruptive innovation opportunity: Explore new ways to add vibrant colors and patterns to the classic shoe slip design.
2. Reinvented Classic Style - Disruptive innovation opportunity: Find innovative ways to reinvent classic styles in fashion design.
3. Waterproof Footwear - Disruptive innovation opportunity: Develop new materials and technologies for creating stylish and waterproof footwear.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce new aesthetic elements to classic designs in the fashion industry.
2. Footwear Manufacturing - Disruptive innovation opportunity: Improve the functionality and style of waterproof footwear in the manufacturing sector.
3. Workwear Industry - Disruptive innovation opportunity: Create innovative solutions for workers to convert their existing shoes into waterproof footwear.