Swiggy, a prominent food delivery giant in India, has initiated a notable expansion of its services by collaborating with HDFC Bank to introduce a credit card offering. The co-launched credit card offers an array of appealing benefits to users. Notably, customers will receive a 10% cashback on their expenditures made through Swiggy, and an additional 5% cashback on transactions across more than 1,000 partnered platforms.
The co-launched credit card offers users an array of appealing benefits, including an additional 5% cashback on transactions across more than 1,000 partnered platforms. The credit card also provides a three-month subscription to Swiggy One, a membership program that entitles customers to complimentary delivery services and exclusive offers.
Users can apply for Swiggy's new credit card on the brand's website.
Delivery Service Credit Lines
India’s Food Delivery Brand Swiggy is Launching a Credit Card
Trend Themes
1. Expansion of Delivery Services - Swiggy's collaboration with HDFC Bank to introduce a credit card offering indicates an expansion of delivery services.
2. Cashback Offers on Transactions - The co-launched credit card offers customers an additional 5% cashback on transactions across more than 1,000 partnered platforms.
3. Subscription Membership Program - Swiggy's credit card includes a three-month subscription to Swiggy One, a membership program that provides complimentary delivery services and exclusive offers.
Industry Implications
1. Food Delivery - Swiggy's expansion of services through the introduction of a credit card can disrupt the food delivery industry.
2. Banking - Collaborating with HDFC Bank for the credit card launch presents an opportunity for disruption in the banking industry.
3. E-commerce - The credit card's cashback offers on transactions across partnered platforms can create disruption in the e-commerce industry.