'Caphin' is now producing a cold brew coffee that is sweetened with condensed milk. Although Vietnamese iced coffee is a popular beverage throughout Asia, it is not widely available in North America. Caphin is now offering the unique beverage at select supermarkets in Texas.
'Artisan' is a traditional Vietnamese iced coffee that comes in a ready-to-drink container. The rich beverage is made by running boiling water through a custom metal filter, which is packed with coffee grounds. The cold brew is then sweetened with condensed milk and poured over ice. The condensed milk cuts the bitter taste of the coffee in order to achieve the perfect balance of sweetness and smoothness. The drink is designed to appeal to both coffee drinkers and non-coffee drinkers alike.
The new Artisan variety makes it easier for consumers to enjoy Vietnamese iced coffee anytime.
Vietnamese Iced Coffees
This Asian-Inspired Cold Brew is Sweetened with Condensed Milk
Trend Themes
1. Vietnamese Iced Coffees with Condensed Milk - The growing popularity of Vietnamese iced coffees with sweetened condensed milk may lead to an increase in demand for condensed milk and coffee filters.
2. Ready-to-drink Asian-inspired Cold Brews - The convenience of ready-to-drink Vietnamese iced coffees may disrupt the traditional coffee industry and lead to innovative packaging solutions.
3. Globalization of Specialized Coffees - The introduction of unique coffee flavors and customs from around the world, such as Vietnamese iced coffees, may create opportunities for the coffee industry to expand into international markets.
Industry Implications
1. Condensed Milk Production - The rise of Vietnamese iced coffees may create new opportunities for condensed milk manufacturers to create specialized products for the coffee market.
2. Coffee Filter Production - The increase in demand for Vietnamese coffee may lead to the development of new and improved coffee filters that can handle the unique brewing process required for this type of coffee.
3. Ready-to-drink Beverage Industry - The introduction of ready-to-drink Vietnamese iced coffees may disrupt the traditional coffee industry and create opportunities for new players to enter the market with innovative packaging solutions.