Ortega, a brand that has established itself as a leading provider of Mexican food products for decades now, is marking Cinco de Mayo with a delicious new sweepstakes that will see a lucky customer win a year's supply of free tacos.
Customers can throw their hat in the ring for Ortega's Year of Free Tacos' sweepstakes by visiting the company's sweepstakes website. The lucky winner will receive 52 coupons for boxes of Ortegas taco shells, which is more than enough to craft 600 tacos, not to mention a $1040 gift card to purchase all the toppings and fillings needed to make the consummate taco at home.
The sweepstakes were introduced after Ortega ran a survey which found that Americans are willing to give up all kinds of things dear to them in order to win free tacos for a year, including social media, video games and coffee.
"Our recent survey findings confirm just how devoted American families are to eating tacos regularly, and we're excited to reward consumers with this opportunity to win free tacos for a year," said Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods, the holding company that owns the Ortega brand.
Festive Taco Sweepstakes
Ortega is Offering the Chance to Win a Year's Worth Of Taco Supplies
Trend Themes
1. Increased Mexican Food Consumption - The significant loyalty of American families towards Mexican cuisine, specifically tacos indicates an opportunity for companies to introduce new Mexican food products and experiences
2. Social Media Ad Campaigns - Running social media ad campaigns that leverage customer loyalty towards Mexican cuisine could promote increased sales and brand loyalty.
3. Consumer Market Research - Conducting market research to identify and tap into evolving consumer preferences around Mexican food could result in the innovation of new food products and experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies could develop new product lines that leverage the growing appreciation for Mexican cuisine.
2. Social Media - Social media platforms could benefit from promoting ad initiatives centered around the theme of Mexican food and cuisine.
3. Market Research - Market research companies could spearhead initiatives to identify evolving consumer preferences around Mexican cuisine and food products.