Have you given any thought to what you are going to wear on your feet when it's time to put the flip-flops away? Well the SWEAR 2010 Fall/Winter campaign may have the answers to that question.
The super cool SWEAR 2010 Fall/Winter lookbook was shot during what looks to have been a pretty rad night of hanging out. The pictures are of hip-looking people hanging around while wearing SWEAR's latest offering.
Implications - In a day and age so strongly influenced by the hipster culture that is often 'too cool for school,' one of the best things about the SWEAR 2010 Fall/Winter Collection is how stylish, but not over the top, the footwear and models in the collection look, pose, and act.
Hipster Hangout Shoe Ads
The SWEAR 2010 Fall/Winter Collection is Frisky
Trend Themes
1. Hipster Culture - Opportunity to design trendy, stylish footwear that appeals to the hipster market.
2. Fashion Lookbooks - Opportunity to create visually appealing lookbooks that showcase fashion products in unique settings.
3. Casual Footwear - Opportunity to develop comfortable yet fashionable casual footwear options for everyday wear.
Industry Implications
1. Fashion - Fashion brands can leverage the hipster trend to create innovative footwear collections.
2. Advertising - Ad agencies can specialize in creating visually appealing and trendy ads for fashion brands targeting the hipster market.
3. Retail - Retailers can cater to the demand for stylish casual footwear by stocking and promoting trendy brands like SWEAR.