SustainKart, co-founded by Kanthi Dutt, is an India-based marketplace that focuses on providing consumers with sustainable items. The company prides itself on being a wholly sustainable business, ensuring that no greenwashing or fake labeling is placed on any of its products. SustainKart hopes to encourage consumers, specifically influencers and celebrities to talk about sustainable practices while investing in their own DTC brands.
SustainKart plans to expand to the international market in the future, launching a series of DTC brands under the SustainKart name.
"We plan to rapidly acquire young precedes stage sustainable brands and help them scale up with marketing strategy, celebrity news and shared resource planning. The plan targets to hit unicorn status by this time next year," says Dutt.
Sustainable E-Commerce Businesses
SustainKart is an Indian Marketplace Prioritizing Sustainability
Trend Themes
1. Sustainable E-commerce - Opportunity to create a wholly sustainable e-commerce marketplace focusing on environmentally friendly and responsibly sourced products.
2. DTC Brand Expansion - Scaling up and expanding DTC brands within a sustainable product line can combine the benefits of DTC marketing and environmental success.
3. Influencer Marketing for Sustainability - Leveraging influencers to drive awareness for sustainable practices and environmentally friendly products could open up new markets and appeal to socially conscious buyers.
Industry Implications
1. E-commerce - Creating a sustainable e-commerce marketplace has the potential to disrupt the traditional e-commerce industry, as consumer preferences shift towards environmentally friendly and responsibly sourced products.
2. Marketing and Advertising - Sustainable DTC brands can disrupt the traditional marketing and advertising industry by implementing sustainable practices and collaborating with influencers to drive awareness and advocacy.
3. Fashion and Beauty - Expanding the sustainable product line in the fashion and beauty industries, in particular, has an opportunity to disrupt the traditional ways of sourcing materials and manufacturing products, while driving environmental and social responsibility.