Sustainable skincare packaging has been on the radar for many beauty brands that are trying to build a better, eco-friendlier business model. Individuals have witnessed different companies make decisive sustainability pivots and reimagine collections that impact the environment on a lesser scale. This aligns with the EY Future Consumer Index Survey which found that the "majority of Canadians are pivoting to a more sustainable way of living, and 61% plan to pay more attention to the environmental impact of what they consume."
Building on this, Aveeno® Canada recently debuted a new look across its product portfolio and along with it, more sustainable skincare packaging designs. The Aveeno® Daily Moisturizing Body Lotion and the Aveeno® Positively Radiant Daily Moisturizer SPF 15, for example, now feature 30% post-consumer recycled plastic in the packaging.
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Trend Themes
1. Eco-friendly Packaging Innovations - Beauty brands are exploring more eco-friendly packaging options as consumers demand sustainable solutions.
2. Sustainable Lifestyle Pivots - Consumers are increasingly pivoting to a more sustainable way of living, creating opportunities for brands to innovate with environmentally conscious products.
3. Post-consumer Recycled Materials - An increasing trend towards using post-consumer recycled materials in packaging is driving innovation in the beauty industry.
Industry Implications
1. Beauty and Skincare - Beauty brands are at the forefront of sustainable packaging trends and innovations.
2. Consumer Goods and Retail - Consumers' demand for eco-friendly solutions is driving sustainable innovation across the consumer goods and retail industries.
3. Recycling and Waste Management - The use of recycled materials in packaging is driving innovation in the recycling and waste management industries.