Due to the fact that shoes are made with many different parts and lots of plastic, running shoes are notoriously difficult to recycle, especially with the current limits of plastic recycling—but The Sustainable Runner by Way Running boasts a standout design that sets itself apart. The Way Running sneaker is designed to be just as high-performance as ever yet deliver an experience that's free from paint, gimmicks and any unnecessary details.
The Sustainable Runner boasts an undecorated design that's made with natural, recyclable materials in place of other options that are synthetic and toxic. The innovative sneaker design is currently being introduced to the world on Kickstarter, where it will become continually improved thanks to ongoing user feedback.
At the end of the sneaker's useful life, customers are able to return the shoes to Way Running and receive a rebate on their next pair.
Recyclable Running Shoes
The Sustainable Runner by Way Running is Made with Natural Materials
Trend Themes
1. Recyclable Sneaker Design - Opportunity to innovate by designing recyclable sneakers with natural and sustainable materials.
2. Feedback-driven Product Development - Innovative opportunity to continuously improve product design by incorporating user feedback.
3. Circular Economy Model - Potential for disruption by implementing a circular economy model through shoe take-back programs and rebates.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to embrace sustainable materials and design.
2. Eco-friendly Fashion - Opportunity for the fashion industry to shift towards eco-friendly and sustainable production.
3. Waste Management & Recycling - Opportunity to build or partner with recycling companies to support the circular economy model in the footwear industry.