New and innovative sustainable fashion brands are springing up all the time, but some times it can be difficult to see the wood for the trees when trying to shop ethically online.
Style is... is a brand new search engine for sustainable fashion that makes it quicker and easier for shoppers to find exactly what they need and have a positive impact on the world around them with thousands of sustainable fashion choices and over 100 ethical brands all under one easily searchable virtual roof.
The site features ethical and sustainable fashion, organic, fair trade, recycled, vintage, vegan and second hand clothes, shoes and accessories for men, women or children. Shoppers can search many different ways including by style, ethics, brand or keyword. The site also tells some of the unique and interesting stories of the brands it features so that customers can learn a little more about the sustainable fashion that they are buying.
Implications - This innovation helps to make ethical and sustainable fashion more accessible and visible to everyone, helping to drive sustainability in the fashion industry and moving towards the point where it becomes the norm rather than the exception.
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