Unrecorded is a sustainable fashion business that pioneers in Amsterdam with minimalist and colorful designs. Founded by Jolle van der Mast and Daniel Archutowksi, the label offers a collection of minimalist clothing — from basic t-shirts to chromatic hoodies, as well as a range of magazines, handcrafted ceramics and natural unisex perfumes.
The sustainable fashion business zeroes in on essential seasonless apparel to counter throw-away culture. Since the retailer sells directly to the consumer, the pieces are made to be affordable. In addition, the entirety of Unrecorded's collection is made out of materials — including 100% organic cotton and lambswool, that are certified by the Global Organic Textile Standard.
Photo Credits: Luca Halma
Minimalist Sustainable Fashion Businesses
Unrecorded Focuses on the Clean, Simple and Sustainable
Trend Themes
1. Minimalist Sustainable Fashion - Opportunity for innovation in creating simple yet sustainable designs in the fashion industry.
2. Direct-to-consumer Model - An opportunity for businesses to eliminate intermediaries and sell directly to consumers, enabling affordable prices and sustainable practices.
3. Seasonless Apparel - Disruptive innovation opportunity to create essential, seasonless clothing, reducing waste and promoting sustainable fashion practices.
Industry Implications
1. Fashion Industry - Opportunity for sustainable and direct-to-consumer fashion brands to emerge and resonate with conscious consumers.
2. Textile Industry - Disruptive innovation opportunity to create environmentally sustainable textiles and materials, while reducing waste and promoting circular economy practices.
3. Personal Care Industry - Innovation opportunities to create natural and sustainable personal care products that align with the values of sustainable fashion and lifestyle choices.