With sustainable eyewear collections that provide protection from harmful UV rays or ones that compensate people's optical needs, Proof is an American company that is based in Boise, Idaho. The independent business is family-owned by three brothers — Tanner, Brooks and Taylor. Much like the multiplicity of its founders, Proof Eyewear operates on a triad of core values. That is, each product relies on a sense of heritage, a dedication to planet-friendly practices and a promise of giving back.
The sustainable eyewear collections are handcrafted with high-quality materials like FSC-certified wood, cotton-based acetate and upcycled skateboard decks. In its efforts for ethical progression, Proof donates proceeds from its Wood Collection to Health and Vision projects, the Eco collection supports entrepreneurial empowerment and leadership opportunity, the Aluminium sustainable eyewear collection is invested in education and the Skate line furthers environmental protection.
Ethical Sustainable Eyewear Collections
Proof Provides Consumers with Effortlessly Stylish Glasses
Trend Themes
1. Eyewear Sustainability - Companies could focus on developing eco-friendly materials and ethical practices to cater to the increasing demand for sustainable eyewear.
2. Socially Responsible Products - Creating products that benefit communities and the environment could help businesses stand out and increase brand loyalty.
3. Premium Handcrafted Products - There is a growing market for unique handcrafted products made of high-quality materials that offer a sense of heritage and craftsmanship.
Industry Implications
1. Eyewear - Eyewear companies could invest in sustainable technologies and materials that are environmentally friendly and give back to communities.
2. Fashion and Apparel - Fashion brands could incorporate sustainability and social responsibility values throughout their production chain, creating alternatives to fast fashion.
3. Non-profit and Charitable Organizations - Environmental and social non-profits could form partnerships with companies to support sustainable practices and ethical projects.