With mounting concern regarding the amount of plastic enter our waterways and oceans, American Express and Parley have partnered to create a new, sustainable credit card called Green Card that was primarily fabricated with reclaimed plastic collected from islands, beaches, and coastal communities.
The new sustainable credit card is part of both brand's new global call-to-action titled #BackOurOceans that seeks to remove 1 million pounds of plastic pollution. American Express also announced its new plans to help combat marine plastic pollution that include a credit card recycling program, a pledge to eliminate single-use plastics in its operations, and a donation to the Ocean Conservancy and National Geographic Society -- a nonprofit that seeks to raise awareness and prevent marine plastic pollution.
Ocean Plastic-Produced Credit Cards
American Express and Parley Launch New Sustainable Credit Card
Trend Themes
1. Sustainable Credit Cards - American Express and Parley launch a new sustainable credit card made from reclaimed plastic collected from islands, beaches, and coastal communities that can inspire innovative products for eco-conscious consumers
2. Plastic Reclamation - Utilizing plastic waste from the ocean and repurposing it to create new products like credit cards presents an opportunity for entrepreneurs to tackle pollution while creating a business
3. Corporate Social Responsibility - American Express's commitment to combatting marine plastic pollution through several initiatives highlights the importance of CSR strategies for companies seeking to become more environmentally conscious
Industry Implications
1. Finance - The partnership between American Express and Parley to launch a sustainable credit card could inspire other finance companies to introduce eco-friendly financial products and services
2. Waste Management - Entrepreneurs and innovators in waste management could benefit from the opportunity to turn plastic waste from the ocean into raw materials for creating new products
3. Hospitality - Hotels and resorts situated in coastal areas could align their sustainability practices with the #BackOurOceans campaign and other similar initiatives to help reduce plastic pollution in seas and oceans