The fashion industry is identified as one of the top contributors to global warming and brands begin to adapt and be more conscious of their production methods — Free Flow Active's sustainable activewear is a great example of this shift.
The label's luxury collection of goods is fashionable, aesthetically pleasing, and performance-enhancing. What's more, the company does its part for conserving the oceans. Free Flow Active's sustainable activewear is generated out of regenerated ocean waste and nylon. The materials are updated to be quite comfortable and soft, while the silhouettes embrace a subtle modern vibe. In addition, the clothing is manufactured in Bali, with attention paid to ethical production practices.
Part of the proceeds from the company's luxe sustainable activewear collection go toward supporting organizations that work to keep the seas clean.
Ultra-Chic Sustainable Activewear
Free Flow Active is Fashion-Forward but Also Planet-Conscious
Trend Themes
1. Sustainable Activewear - Disruptive innovation opportunity: Develop new sustainable materials and production methods for activewear that reduce environmental impact and increase comfort.
2. Ocean Conservation - Disruptive innovation opportunity: Create products and initiatives that utilize ocean waste and support organizations working to keep the seas clean.
3. Ethical Production Practices - Disruptive innovation opportunity: Implement transparent and ethical production practices in the fashion industry to meet the growing demand for ethically-made products.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion-forward design with sustainable materials and production methods to create eco-conscious and stylish clothing options.
2. Activewear - Disruptive innovation opportunity: Develop sustainable activewear that balances performance-enhancing features with eco-friendly materials for the conscious consumer.
3. Ocean Conservation Organizations - Disruptive innovation opportunity: Support and collaborate with organizations focused on ocean conservation to create sustainable solutions and raise awareness.