Supreme and The North Face are helping consumers cope with the dropping temperatures with the collaborative FW 20 puffer jacket. Winter is quickly approaching and for most living in cooler climates, a warm and durable coat is key. This stylish puffer has released just in time for the season, offering a look that doesn't require one to choose between warmth and aesthetics.
The coat is available in a bright green or a bright red colorway. Supreme's 'S' logo can be seen embossed on The North Face's Summit Series Himalayan Parka, which is filled with down feathers, and is completely waterproof. Different coat iterations are available, including ones for less extreme temperatures and a cozy fleece.
Collaborative Bright Puffer Jackets
Supreme and The North Face Release Jackets in Red and Green
Trend Themes
1. Collaborative Puffer Jackets - Opportunity for brands to collaborate and create innovative puffer jackets that combine style and functionality.
2. Bright Winter Coats - Growing trend for vibrant-colored winter coats that offer both warmth and visual appeal.
3. Dual-purpose Outerwear - Demand for outerwear that seamlessly merges fashion and function, allowing consumers to stay warm without compromising on style.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend by offering collaborative puffer jackets that cater to the needs of style-conscious consumers.
2. Outdoor Apparel - Opportunity for outdoor apparel brands to develop bright-colored winter coats with advanced insulation and weather-resistant features.
3. Athleisure - Athleisure brands can tap into the demand for dual-purpose outerwear by incorporating innovative design elements that blend fashion and performance.