The Super Extend Waterproof Mascara AVON ad campaign is all about emotion. So much emotion, in fact, that the images have been manipulated in such a way as to make the viewer feel as though they are in the midst of tears just looking at them. From a daughter's dance recital to a son's birthday and a boyfriend's proposal, these really are touching moments. Of course, a girl needs some extra help in the beauty department when it comes to these momentous occasions.
Created by Grey 141, an ad agency based in São Paulo, Brazil, the Super Extend Waterproof Mascara AVON ad campaign shows that no moment can be ruined with this bit of makeup. It was art directed by Rogerio Lima.
Emotional Makeup Ads
The Super Extend Waterproof Mascara AVON Campaign is Momentous
Trend Themes
1. Emotional Advertising - The AVON ad campaign taps into the power of emotions to create a strong brand connection with consumers.
2. Image Manipulation - The use of manipulated images in advertising can evoke specific emotions and capture attention effectively.
3. Beauty Enhancements - The Super Extend Waterproof Mascara offers a practical solution for women to feel confident and look their best during important moments.
Industry Implications
1. Advertising and Marketing - The emotional makeup ads showcase the potential for creating impactful campaigns that resonate with consumers and drive brand loyalty.
2. Cosmetics - The Super Extend Waterproof Mascara campaign highlights the demand for beauty products that enhance confidence and withstand emotional moments.
3. Creative Services - The image manipulation techniques used in the AVON campaign open up opportunities for creative agencies to experiment with novel approaches in visual storytelling.