The H & M 2015 Spring Preview titled "Sunny Days" has officially been released. Model Hana Jirickova is at the fore the production which features a variety of flora-infused backdrops, seen in green leaves and breezy blue backdrops.
The pieces present in this H & M set are as much delicate as the images. Present in the collection are ivory coats, fluffy t-shirts and patterned trousers, making for an exceptionally girly set.
While this collection caters to warmer weather, it also includes pieces that are well-suited to the fall and winter seasons via outerwear and thick sweaters. The line is thus quite versatile, making it all the more appealing for fans of the European label.
Flora-Infused Lookbooks
The H & M Sunny Days Campaign Features Plants and Outdoor Views
Trend Themes
1. Flora-inspired Fashion - Fashion industry could explore incorporating more floral designs in their clothing lines.
2. Nature-inspired Advertising - Marketing agencies could create ad campaigns with nature-inspired backdrops and scenery to promote their products.
3. Season-transitional Collections - Fashion designers could create versatile collections that cater to both warmer and colder seasons.
Industry Implications
1. Fashion - The fashion industry could incorporate more nature-inspired designs in their collections to attract and retain customers.
2. Marketing - Marketing agencies could tap into the trend of nature-inspired advertising to create meaningful and impactful campaigns.
3. Retail - Retailers could stock season-transitional collections to cater to customers who need versatile clothing options throughout the year.