Like many online orders, clothing is often delivered in packaging that's poorly sized and filled with plastic waste but Bscly is making it easier for packaging to be responsibly disposed of after opening. While some kinds of plastic packaging are difficult to recycle—if they can be recycled at all—Bscly ships its products in recyclable or home compostable materials.
The direct-to-consumer clothing brand specifically appeals to busy consumers who want stylish, high-quality outfits without having to give them much thought. The brand's home compostable box is made from sugarcane fiber, while the tissue paper used is acid-free, FSC-certified and printed with plant-based inks. Other materials like stickers and tape are also recyclable, while the brand's outer mailer is compostable and corn-based.
Compostable Sugarcane Packaging
Bscly Delivers Clothing in 100% Home Compostable Boxes
Trend Themes
1. Sustainable Packaging - Expanding the use of compostable and recyclable materials in packaging offers an opportunity for disruptive innovation in reducing plastic waste.
2. Direct-to-consumer Brands - The rise of direct-to-consumer brands catering to busy consumers presents an opportunity for disruptive innovation in providing convenient and sustainable products.
3. Plant-based Inks - The use of plant-based inks in printing presents an opportunity for disruptive innovation in reducing environmental impact and creating more sustainable printing solutions.
Industry Implications
1. Online Retail - The online retail industry can adopt compostable and recyclable packaging solutions to meet consumer demand for sustainability.
2. Fashion and Apparel - The fashion and apparel industry can benefit from direct-to-consumer brands offering sustainable packaging solutions.
3. Printing and Graphic Design - The printing and graphic design industry can explore the use of plant-based inks to meet the growing demand for eco-friendly printing options.