The fast food chain 'Subway' has always been known to be healthier than its leading competitors, but Subway Japan took the freshness to a whole new innovative level. What's this cutting-edge addition to Subway Japan, you ask? Well, they have a 'vegetable factory' in the restaurant.
These vegetable factories have growing lettuce in different stages. According to InventorSpot.com, the lettuce is grown "hydroponically and without the aid of any agrochemicals." So knowing that these greens are fresh, it will cost you twice the amount of the regular lettuce that came out of the refrigerator. You can only see this vegetable factory in the Subway located in Japan in the Marunouchi Building.
In-Store Farm Factories
Subway Japan Goes Fresh by Growing Lettuce On the Spot
Trend Themes
1. In-store Farm Factories - Subway Japan's innovative in-store vegetable factory provides a disruptive opportunity for the fast-food industry to offer fresher and healthier produce options.
Industry Implications
1. Fast Food - The fast-food industry can implement in-store farm factories to offer customers fresher and more sustainable food options.
2. Agriculture - The agriculture industry can explore hydroponic farming techniques for in-store farm factories, providing a disruptive solution for urban farming and reducing reliance on agrochemicals.
3. Restaurant - Restaurants can follow Subway Japan's example and adopt in-store farm factories to deliver fresher ingredients to customers, creating a unique selling point and enhancing the dining experience.