An emotional new Subaru ad shows consumers how the car brand has always been there to keep them safe, during heartfelt moments, near accidents and times of adventure.
As the brand explains, Subaru is made to keep its occupants safe as they enjoy its versatile features, lasting them through the years and working as a family companion. The commercial celebrates the company's claim of the Kelley Blue Book's '2016 Most Trusted Brand,' as well as the 'Best Overall Brand' award.
With this is mind, the Subaru ad that's a part of its 'Love' campaign titled 'Proud to Earn Your Trust' explains why people value its cars so much, depicting its safe design, off-road abilities and family orientation. The commercial ends with the words "Love, it's what make a Subaru a Subaru."
Trusting Car Commercials
This Subaru Ad Celebrates the Car Company's 'Most Trusted Brand' Award
Trend Themes
1. Emotional Advertising - Opportunites for companies to market their brand in a way that creates an emotional connection with their audience, improving brand trust and loyalty.
2. Family-oriented Vehicles - Opportunities for automakers to design vehicles that prioritize safety and versatility, appealing to families seeking reliable transportation for their loved ones.
3. Brand Trust - Opportunities for companies to incorporate awards and recognitions into advertising campaigns as evidence of brand trustworthiness.
Industry Implications
1. Automotive - Opportunities for automakers to prioritize safety features and family-oriented designs in response to consumer demand for reliable transportation.
2. Advertising - Opportunities for companies to create emotional advertising campaigns that build trust and improve brand loyalty.
3. Marketing - Opportunities for marketers to incorporate brand awards and recognitions into advertising campaigns, increasing consumer trust and confidence in their brand.