These stylish sweatpants from fashionistas on the popular site LookBook.nu prove that casual clothing is now couture. While these ladies are sporting pants that you would usually wear to the gym, these stye-forward women have taken your average pair of sweatpants and paired them with silk, chunky heels and knockout accessories.
If you need to see it to believe it, check out the stylish sweatpants in the above gallery and then throw away all of your uncomfortable skinny jeans.
Uber Casual Couture
The Fashionistas of LookBook.nu Rock Stylish Sweatpants
Trend Themes
1. Athleisure Wear - Stylish sweatpants are being paired with luxurious accessories and footwear, creating a more fashionable and socially acceptable trend called the athleisure wear.
2. Casual Couture - Casual clothing like sweatpants are becoming more fashionable and can be worn in more formal settings, paving the way for a disruptive casual couture industry.
3. New Luxury - The combination of comfortable and functional styles with high quality materials and finishing is creating a new trend in the luxury fashion space called new luxury.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry should explore innovative ways to incorporate comfortable and functional clothing into their designs, meeting the new demands set by consumers for more stylish and practical outfits.
2. Footwear - There is an opportunity for the footwear industry to create more fashionable and versatile sneakers that can be paired with both casual and formal wear, creating a new category in the footwear space.
3. Jewelry & Accessories - Accessories and jewelry companies can explore opportunities to create unique pieces that pair well with athleisure wear and casual couture, providing a new market segment to tap into.