Stupid Names Get Attention
Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig
According to the LA Times, "Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. 'Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be," said Burt Alper, co-founder of Catchword Branding in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). "Now, it's about sounding different and standing out from the crowd.'"
Trend Themes
1. Creative Brand Naming - Businesses can benefit from unique, eye-catching brand names that stand out in crowded markets.
2. Prioritizing Web Address - Selecting a company name that ensures an available, individual web address is becoming increasingly important.
3. Emphasis on Differentiation - Establishing a brand with a distinctive name and identity is more valuable than relying on traditional ideas of trust and size.
Industry Implications
1. Marketing and Advertising - Companies in this field can benefit from offering creative naming and branding services for businesses seeking to stand out in crowded markets.
2. Technology and Electronics - Businesses in this industry can incorporate the trend of placing emphasis on differentiation through naming and branding into their product development and marketing strategies.
3. Online Retail and E-commerce - Creating a unique and memorable brand name that ensures an individual web address is crucial for success, specifically in this industry where online visibility and recognition are imperative.