Content creators on TikTok are spreading a new strawberry coffee trend whereby they blend their own fruits and berries to enhance regular coffees. With a focus on iced coffee, these consumers are blending strawberries and either using the unrefined juice, or mixing the juice with sugars and syrups, to add a restaurant-level flavor with the health benefits of all-natural strawberries.
The 'Strawberry Coffee' tag on TikTok has accumulated more than 18 million views since the inception of the trend, solidifying it as a popular daily food practice among groups of consumers on the platform. This trend builds further on the 'Korean Strawberry Milk' trend on the platform, which became popular for its versatility, low-effort recipe, and health benefits. Some of the larger content creators with videos on DIY strawberry coffee have accumulated over 3 million views on single TikToks.
DIY Strawberry Coffees
Consumers Are Adding Blended Berries to Coffee for Unique Flavors
Trend Themes
1. Blended Berry Drinks - Consumers are blending fruits and berries to enhance regular coffees, creating unique and flavorful drinks.
2. Restaurant-level Flavor at Home - Consumers are using blended strawberries to add a restaurant-level flavor to their homemade coffees.
3. Health-conscious Coffee Additions - Consumers are mixing all-natural strawberry juice with coffee for health benefits and natural sweetness.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of blended berry drinks by offering new flavors and customized options to consumers.
2. DIY Recipe Platforms - DIY recipe platforms have an opportunity to provide creative recipes and tutorials for consumers interested in making restaurant-level flavored coffees at home.
3. Fruit and Berry Producers - Fruit and berry producers can market their products as ideal additions to coffee, promoting the health benefits and natural flavors they offer.