Back in 2016, MVRDV curated a stunning store facade design, where "glass elements subtly merge with [a] townhouse's terracotta brickwork." Without a doubt, this is one of the more attention-captivating aesthetics because, in a way, the project mixes traditional and contemporary topographies in a very accessible manner. The building has been simply dubbed 'Crystal House.'
As a result, the store facade design drives the eye of passers-by. Previously, the location was occupied by a one-story Chanel boutique. Now, however, the Victorian-style building is going to house a Hèrmes that is spread across two floors. The interior is arranged by Paris-based RDAI. The elegantly sculptural facade will most definitely have some implications on customer perceptions of the luxury French fashion brand which testifies that setting and location also matter to branding.
Photo Credits: Barbara Kieboom, Daria Scagliola and Stijn Brakkee
Sculptural Glass Facades
Hèrmes' Striking Store Facade Design is Done by Architecture Firm MVRDV
Trend Themes
1. Sculptural Glass Facades - The use of sculptural glass facades in store designs presents disruptive innovation opportunities for creating attention-captivating aesthetics that mix traditional and contemporary elements in a visually accessible manner.
2. Merging Architecture and Branding - The integration of architectural design with branding, exemplified by projects like the Hèrmes store facade, offers disruptive innovation opportunities for influencing customer perceptions and enhancing brand positioning through unique and visually striking retail spaces.
3. Location-based Branding - The strategic selection of store locations, combined with innovative facade designs, contributes to location-based branding opportunities that make a statement and attract attention, as seen with the Hèrmes Crystal House project.
Industry Implications
1. Retail Design - The retail design industry can explore disruptive innovation opportunities by incorporating sculptural glass facades and merging architectural elements with branding to create visually appealing and impactful store experiences.
2. Luxury Fashion - The luxury fashion industry can leverage disruptive innovation opportunities by integrating unique and attention-captivating store facades, like the Hèrmes Crystal House, to enhance brand perceptions and create a memorable retail environment.
3. Architectural Design - The architectural design industry can embrace disruptive innovation opportunities by collaborating with retail brands and developing cutting-edge store facade designs that seamlessly blend traditional and contemporary architecture to create eye-catching and visually accessible structures.