Stony Creek Traditions is a jam kit that allows customers to make their own jam from scratch. The branding was done by Hannah Spies of the USA, and she uses a cute, vintage-style approach to everything.
The kit comes in a wooden basket, similar to those one would use in the 50s for going out on a picnic. The labels are all done with a clean design with nothing overly fancy to take away from the product itself. The kit itself comes with a variety of tools for jam-making abilities, including a latticed structure for the plants to grow on, empty jars as well as seeds.
For the avid jam-lover, making one's own product could be a great side project and also a handy way to save some money!
Vintage Jam Branding
Stony Creek Traditions Allows People to Make Jam in Style
Trend Themes
1. Vintage-style DIY Kits - Bringing back the vintage with a DIY twist to cater to the millennial market's need for nostalgia and personalization
2. Sustainable DIY Food Packaging - Encouraging consumers to reduce waste through the use of eco-friendly packaging materials and reusable tools
3. At-home Food Production Trend - As more people seek to regain control over their food sources, there is a growing trend of at-home food production, such as making jam or growing herbs indoors
Industry Implications
1. Food Packaging - Opportunity to create eco-friendly and reusable food packaging tools for at-home food production kits
2. Home and Garden Retail - New products and services catered towards the at-home food production trend, like grow-your-own-kits for fruits, vegetables, and herbs
3. Craft and Artisanal Food - Focusing on artisanal food products and DIY kits as a marketable alternative to mass-produced food and drink items