In another example of a shocking brand name, Solange Agazury-Partridge has launched a seductive new scent called, "Stoned." The product is unique because it is being launched by a jeweler and also because there is a significant amount of hype about the elusive product's release.
Implications - The scent is set to release on November 14th, 2006 and it has been said to smell of rose, jasmine, vanilla bourbon and a whole lot of other lovely smelling notes.
Retailing for $276.60 in stores, the Stoned perfume doesn't come cheap (but it does contain diamond dust). Regardless of cost, the deep red, ornate bottle is worth the purchase.
Stoned
Seductive Scent and Shocking Label by Solange Agazury
Trend Themes
1. Seductive Perfume Trends - Brands can capitalize on the demand for unique, alluring scents by creating seductive perfumes with bold packaging.
2. Luxury Retail Innovations - Jewelers and luxury brands can explore innovative collaborations in the fragrance industry, creating high-end perfumes that incorporate luxury materials.
3. Hype Marketing Strategies - Building anticipation and creating a buzz around elusive product releases can generate excitement and drive sales for brands.
Industry Implications
1. Fragrance Industry - The fragrance industry can embrace the trend of seductive perfumes and partner with luxury brands to create high-end fragrance offerings.
2. Jewelry Industry - Jewelers can explore the opportunity of venturing into the fragrance market by launching unique scents that complement their brand and target audience.
3. Luxury Goods Industry - Luxury brands can implement hype marketing strategies to create anticipation and exclusivity around their products, driving demand and sales.