Everyone loves a little comic relief. It can be a brief but welcome respite from the everyday hustle of life. It can also be a great marketing technique on today’s social stage.
State Farm has learned that adding a little comic relief to their marketing efforts could easily pay off in the end and so they have produced several animated digital shorts intended to entertain a leave audiences with a ‘feel good’ impression.
State Farm is set to release the 48 animated digital shorts featuring comedian Steve Harvey in time for National Teen Driver Safety Week.
Stand-Up Marketing
State Farm and Steve Harvey Team up for Some Comedy
Trend Themes
1. Animated Marketing - Companies can produce animated digital shorts as part of their marketing efforts which could entertain audiences and leave them with a positive impression.
2. Celebrity Endorsement - Collaborating with influential comedians like Steve Harvey can help businesses reach wider audiences and create lasting impressions.
3. Humor as a Marketing Strategy - Humor as a technique can help companies differentiate themselves from their competitors and create brand loyalty.
Industry Implications
1. Insurance - Insurance companies can use animated marketing shorts and humor as a marketing strategy to not only change the perception of the industry, but also promote insurance products to the younger generations.
2. Entertainment - Collaborating with influential celebrities to produce digital shorts can help entertainment companies reach wider audiences and promote their content in an innovative and engaging way.
3. Marketing and Advertising - Marketing and advertising agencies can utilize humor and work with comedians to promote their clients' brands in a way that is memorable and leaves a positive impression on the audience.