Summer is here, and Canadians' enthusiasm for travel remains strong despite economic pressures. According to an Ipsos survey, almost six in ten Canadians plan to take a trip this summer. To cater to the needs of travelers during the bustling travel season, Starbucks Canada has introduced its Mobile Order & Pay feature and rewards program to select licensed stores at major international airports across the country, including YYZ, YVR, and YYC.
By using the Starbucks app, loyal customers can conveniently order and customize their favorite beverages and food items ahead of time, earning Stars that can be redeemed for free items. The feature is seamlessly integrated into the Starbucks app and rewards program, providing a fast and easy way for customers to pay and pick up their orders before boarding their flights or upon reaching their destination. Those interested can check the app for availability and enjoy their Starbucks coffee on-the-go while avoiding airport queues.
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Trend Themes
1. Mobile Order & Pay - The introduction of Starbucks Canada's Mobile Order & Pay feature allows customers to conveniently order and customize their favorite beverages and food items ahead of time, disrupting the traditional in-store ordering process.
2. Rewards Programs - The integration of rewards programs into the Starbucks app provides an incentive for customers to earn Stars and redeem them for free items, potentially disrupting loyalty programs in the food and beverage industry.
3. Airport Convenience - Starbucks Canada's expansion of the Mobile Order & Pay feature to major international airports creates a convenient solution for travelers to avoid airport queues and enjoy their drinks on-the-go, potentially disrupting the airport food and beverage industry.
Industry Implications
1. Food and Beverage - The introduction of Mobile Order & Pay and the integration of rewards programs in the Starbucks app present disruptive innovation opportunities within the food and beverage industry.
2. Technology - The seamless integration of the Starbucks app and the Mobile Order & Pay feature showcases disruptive innovation opportunities in the technology industry, particularly in mobile ordering and payment solutions.
3. Travel and Tourism - The expansion of Starbucks Canada's Mobile Order & Pay feature to select licensed stores at major international airports creates a disruptive innovation opportunity within the travel and tourism industry by offering increased convenience for travelers.