For $2,000, you can acquire your own joystick-controlled Star Seeker Chair from Discovery.com. The site claims you can, "Cruise the universe in comfort with a portable, motorized chair that lets you recline as you view the night sky." Another way of putting it is that you can sit back and be lazy while pretending to be Dr. Evil. Either way, you'll be the only one on the block whose got one.
Implications - Products that perform more than one task are always popular among customers. Dual-purpose features are attractive to consumers due to the product's ability to multitask, which is an important aspect of the shopping process in modern society due to the busy lifestyle of most consumers.
Star Gazing for Lazy People
$2,000 Star Seeker Chair
Trend Themes
1. Dual-purpose Products - There is a demand for products that perform multiple tasks.
2. Lazy Astronomy - Convenience and comfort play a huge role in the popularity of astronomy products.
3. Motorization - Motorization brings a new level of functionality and ease of use to previously stationary products.
Industry Implications
1. Home Goods - Companies can innovate in home goods by offering products that incorporate motorized and dual-purpose features.
2. Outdoor Recreation - Outdoor recreation companies can create more comfortable and convenient products to make stargazing and other activities more enjoyable for customers.
3. Technology - Innovative technology companies could create new applications for motorization technology and dual-purpose products.