Looking at this stainless steel water bottle, you might not immediately guess its contents. The unique shape and industrial-strength material will likely lead you to think that it contains a premium product, even though it's just H2O inside.
Made by FlyingJACK, this canteen has been designed to be reusable, increasing the exposure of the brand each time a consumer refills it and takes it out in public. Unlike your standard cylindrical container, this one is sculptural and thus visually intriguing, seemingly emulating the shape of a familiar equestrian hoof accessory. It's also this unconventional composition that makes the stainless steel water bottle extra practical. It can stand stably on its pair of spaced legs, it's easy to grip in one hand and you may even balance it on the frame of your bike.
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Trend Themes
1. Sculptural Design - Designing water bottles with unconventional sculptural shapes for increased practicality and brand exposure.
2. Industrial-strength Materials - Incorporating industrial-strength materials in the production of reusable water bottles for a perception of premium quality.
3. Brand Exposure Through Reusability - Creating reusable water bottles as a means of increasing exposure for a brand in public spaces.
Industry Implications
1. Sporting Goods - Incorporating sculptural design and industrial-strength materials in water bottles targeted towards outdoor enthusiasts.
2. Promotional Products - Using reusable and sculptural water bottles as branded promotional products to increase brand exposure.
3. Equestrian Products - Creating equestrian-inspired sculptural water bottles for horse riders and enthusiasts.