What could happen when your Sprint device with Truly Unlimited Data gives you access to the NBA?
That's what Team Sprint (Leo Burnett and Digitas) wanted to find out.
In the :30 spot for Sprint, a husband and father is found in a pair of shrunken pajamas. Well, the pajamas weren't that tight when he went to bed after staying up late keeping up with the NBA on his Sprint device. This morning, he woke up a changed man. A very changed man.
Looking quite a bit like NBA star forward Kevin Durant, his son is skeptical, while his mother is elated. She can now utilize all Kevin Durant has to offer. Who knew that included housework? In the last scene, we are shown Durant helping his wife clean the gutters.
Transforming Power Phone Ads
The Sprint NBA Commercial Warns Viewers of Unusual Changes
Trend Themes
1. Truly Unlimited Data - The ability to use data without limitations opens up opportunities for brands to create innovative ads that rely on the use of data-heavy technology.
2. Celebrity Endorsements - The use of celebrity endorsements in advertising can lead to humorous and unexpected ad campaigns that resonate well with audiences.
3. Second Screen Experience - The ability for consumers to watch and engage with content on a second screen provides a new platform for advertisers to create unique and interactive ad experiences.
Industry Implications
1. Telecommunications - Telecommunications companies can take advantage of unlimited data plans to create innovative ad campaigns that rely on data-heavy technology.
2. Entertainment - Entertainment companies can leverage celebrity endorsements to create humorous and unexpected ad campaigns that connect with consumers.
3. Advertising - The use of second screen experiences in advertising creates a new platform for brands to create interactive ad experiences that engage consumers in unique ways.