Baldwin Denim is a new store that just recently opened in Kansas City and mainly focuses on men's apparel. Known for its low-key, comfortable slim fits, this store didn't offer much for female consumers. The Spring/Summer 2014 Women's Collection revealed how it would translate the trademark fashion for the female form.
The first collection made specifically for women includes denim, knits, outerwear and t-shirts. The jeans are stretchy, yet authentically denim unlike jeggings. The collection is exploding with vibrant traditional spring colors, but also sticks to the company's main color palette with black, white, navy and gray.
Minimalism is key with these "less is more" pieces. All the clothes are made from high-quality textiles and only produced in the U.S.. The sophisticated, casual clothes are meant to be closet staples. You'll look relaxed and contemporary in this new collection.
Sophisticated Casual Womenswear
Baldwin Denim Introduces the Spring-Summer Women's Collection
Trend Themes
1. Sophisticated Womenswear - Disruptive innovation opportunity: Create a line of sophisticated womenswear that focuses on minimalism and high-quality textiles.
2. Casual Fashion - Disruptive innovation opportunity: Introduce a range of casual fashion for women that combines comfort with style.
3. Us-made Apparel - Disruptive innovation opportunity: Develop a brand that exclusively produces high-quality womenswear in the U.S., appealing to the growing demand for locally-made products.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement a retail concept that caters to the demand for sophisticated, casual womenswear.
2. Denim Industry - Disruptive innovation opportunity: Innovate the denim industry by offering stretchy, yet authentic denim jeans for women.
3. Textile Manufacturing - Disruptive innovation opportunity: Start a textile manufacturing company that focuses on producing high-quality textiles for womenswear.