The Spring/Summer 2014 Rika Magazine edition features an exceptionally androgynous look at Australian model Catherine McNeil. In each image captured by photography duo Driu and Tiago, McNeil appears quite masculine yet feminine at the same time, allowing her to cross a fine line.
Driu and Tiago chose a gritty alleyway setting for this Rika Magazine production. This background contributed to the grungy appeal of the pictures, especially when merged with a black and white filter.
Stylist Katie Burnett opted for offbeat pieces, resonating in large part with the overall mood of the production. Worn by McNeil were eccentric prom dresses, embellished velcro sandals, sheer pants, ballerina skirts and long sleek dresses, giving way to an ordered sense of chaos.
Gritty Androgynous Editorials
The Spring/Summer 2014 Rika Magazine McNeil Photoshoot is Ambiguous
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunity: Develop gender-neutral clothing lines that appeal to a diverse range of consumers.
2. Alternative Photography - Disruptive innovation opportunity: Explore unconventional photography techniques to create unique and captivating visuals for editorial campaigns.
3. Grungy Aesthetic - Disruptive innovation opportunity: Create products and experiences that embrace a gritty and unconventional aesthetic, appealing to consumers seeking edgy and non-traditional aesthetics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate androgynous fashion styles into mainstream clothing brands to cater to a broader consumer base.
2. Photography - Disruptive innovation opportunity: Develop new technologies and techniques in photography to create visually striking images that challenge traditional norms.
3. Art and Design - Disruptive innovation opportunity: Explore the intersection of fashion, photography, and visual arts to create unique and boundary-pushing creative experiences.