Spirited Hive is a new line of premium, ready-to-drink canned cocktails made with quality spirits, all-natural ingredients, and organic honey. The new line will be available in February 2022 and boasts four flavors: Bourbon Whiskey Infused with Rosemary, Lemon & Honey, Tequila Infused with Ginger, Lime & Honey, and Vodka Infused with Cranberry, Lime & Honey.
"Spirited Hive is a drink that brings the whole hive together, making it even sweeter with a little bit of honey," says Jack. "I switched career paths from what was going to be a more corporate lifestyle to something that I was passionate about. Quarantine really changed my life and set me on a new course. I went from working in real estate finance to creating my own cocktail company; talk about a 180!"
Premium Ready-to-Drink Craft Cocktails
Spirited Hive to Launch Four Canned Cocktails in February
Trend Themes
1. Premium Ready-to-drink Craft Cocktails - The growing popularity of ready-to-drink cocktails presents an opportunity for businesses to provide consumers with an easy and convenient way to enjoy high-quality mixed drinks.
2. All-natural Ingredients - Consumers are increasingly seeking out products made with all-natural ingredients, which presents an opportunity for businesses to offer more health-conscious alternatives to traditional cocktail mixes.
3. Organic Trends - Growing demand for organic products has led to a rise in the production of organic cocktails, presenting an opportunity for businesses to cater to customers' preferences for eco-friendly and sustainable products.
Industry Implications
1. Alcohol - Alcohol manufacturers can explore the ready-to-drink trend and incorporate organic and all-natural ingredients to make premium canned cocktails more appealing to consumers.
2. Food and Beverage - Establishments in the food and beverage industry can capitalize on the trend by offering ready-to-drink cocktails in their menus, using high-quality and organic ingredients to appeal to customers interested in health-conscious options.
3. Packaging - Opportunities exist for businesses in the packaging industry to develop eco-friendly and sustainable packaging options for canned cocktails made with organic and all-natural ingredients to align with consumer preferences for eco-conscious purchases.