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Modelo Releases Modelo Spiked Aguas Frescas

Modelo, a distinguished brand in the beverage industry, has recently embarked on a test launch of Modelo Spiked Aguas Frescas in the Las Vegas market. The brand has plans for a national expansion in the future. This innovative line of spiked malt beverages is inspired by the bold, fruit-forward taste of authentic aguas frescas, typically found in Mexican street markets.

At present, Modelo Spiked Aguas Frescas is available in four alluring flavors: Piña (Pineapple), which offers an aromatic and juicy pineapple flavor with balanced sweetness; Flor de Jamaica (Hibiscus), featuring a sweet, floral taste with fruit notes and a hint of tartness; Sandía (Watermelon), providing a refreshing, sweet and indulgent watermelon juice taste and aroma; and Pepino y Limón (Cucumber-Lime), presenting a crisp flavor that combines cucumber notes with sweet and zesty lime.

All four varieties boast a 4.5% ABV and contain 171-197 calories, 20-25 grams of sugar, and less than 0.5% carbonation, resulting in a smooth and non-carbonated taste experience that caters to a diverse range of consumers. Through this latest offering, Modelo continues to push the boundaries of innovation within the beverage market, introducing exciting new options that celebrate the authentic flavors of Mexico.
Trend Themes
1. Spiked Aguas Frescas - Creating refreshingly bold new flavors in the malt beverage industry with aguas frescas as inspiration.
2. Low-carbonated Beverages - Developing smoother and non-carbonated beverages that cater to diverse consumer tastes and preferences.
3. Authentic Flavor Innovation - Continuing to push boundaries by introducing and celebrating new, authentic Mexican flavors in the beverage market.
Industry Implications
1. Beverage Manufacturing - Opportunities for experimentation and innovation in developing new and unique beverage products.
2. Food and Beverage Service - Creating new drink options and experiences for customers who seek non-carbonated and low ABV beverages.
3. Alcohol Retailing - Providing new, refreshing products that help capture a wider segment of the alcoholic beverage market and capturing a niche.

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