A new perfume is described by its makers, Etat Libre d'Orange, as "subversive" and "disturbing". If I now explain it contains blood, sweat, saliva and sperm you may understand how apt these descriptions are. Perhaps one not for Mothering Sunday then.
The perfume is called Secretions Magnifiques and is being marketed as an alternative to more traditional perfumes. Thankfully the perfume also contains the sandalwood and coconut like that helps considering the other ingredients!
Now if you want to smell of Cigarettes Etat Libre d'Orange can help you too as their Jasmin et Cigarette which smells of Jasmin and Cigarettes - yep slightly better but not much.
This is how the makers describe the thoughts behind Secretions Magnifques
Subversive Perfumes
Secretions Magnifiques Are Pretty Gross
Trend Themes
1. Subversive Fragrances - The rise of non-traditional and provocative fragrances could disrupt the fragrance industry by attracting a new niche market.
2. Transgressive Marketing - Marketing subversive products like Secretions Magnifiques in a playful or tongue-in-cheek way presents an opportunity for companies to gain attention and differentiate from competitors.
3. Boundary-pushing Innovation - Creating fragrances with unexpected and daring ingredients like blood, sweat, and sperm opens up opportunities for companies to drive innovation in the fragrance industry.
Industry Implications
1. Fragrance Industry - The rise of subversive and provocative fragrances may disrupt the traditional fragrance industry and create opportunities for new players and niche brands to emerge.
2. Marketing Industry - Marketing subversive products like Secretions Magnifiques presents an opportunity for advertising agencies to design campaigns that are daring and stand out from the crowd.
3. Biotech Industry - The innovative use of bodily fluids like blood, sweat, and sperm in perfumes could spur innovation in biotech for more sustainable and cost-effective fragrance ingredients.