Weller, the sparkling water label that offers a range of delicious refreshments that are made with CBD, is adding its first non-CBD beverage to its lineup, called 'Sparkling Immunity.'
The brand went to work creating the product in response to the COVID-19 pandemic, in an effort to make an immune system-boosting beverage that tastes great accessible to its consumers. Each can contains vitamin C, vitamin D3, zinc, and magnesium—with no added sugars included.
While Elderberry is featured in all of the flavor profiles offered in the brand's new line, there are three variations to choose from: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry. Sparkling Immunity, as well as Weller's CBD-infused sparkling water products, are available from its website.
Elderberry Immunity Beverages
Weller's 'Sparkling Immunity' Line Delivers Key Vitamins & Minerals
Trend Themes
1. Immunity-boosting Beverages - Opportunity for beverage companies to create non-CBD beverages using vitamins and minerals to support immune health, especially in response to COVID-19.
2. Elderberry-based Products - Opportunity for companies to incorporate elderberry into various product lines due to its reported immune-boosting properties and growing demand from health-conscious consumers.
3. Functional Sparkling Water - Opportunity for beverage companies to create sparkling water products with functional ingredients like vitamins and minerals to capitalize on the growing health-conscious consumer market.
Industry Implications
1. Beverage Industry - Amidst the pandemic, the beverage industry can capitalize on the growing demand for immunity-boosting beverages and create similar products to Weller's Sparkling Immunity line.
2. Health Supplement Industry - The health supplement industry can incorporate elderberry into their product lines to meet the growing demand for natural and effective immune-boosting supplements.
3. Functional Foods Industry - Functional foods companies can use elderberry and other immune-boosting ingredients to create a range of functional foods and capitalizing on the consumers' growing interest in healthy and natural products.