Sourceful’s ‘HydroTec’ is the brand’s newest packaging innovation designed to significantly reduce plastic use and carbon emissions compared to regular plastic pouches. Sourceful collaborated with the Henry Royce Institute at the University of Manchester's Sustainable Materials Innovation Hub to design this product. The ‘HydroTec’ paper pouch offers a low carbon footprint choice due to it being curbside recyclable. With water-based barrier technology, the new pouch is perfect for products like pet treats, confectionery, and coffee. It keeps these products fresh for up to 18 months.
"We’re delighted to finally offer our new HydroTec paper pouches after months of research and testing. It represents a much-needed leap forward for paper-based flexible packaging, and it’ll play a critical role in reducing plastic use for countless businesses," said James Buckley, VP of New Product Development at Sourceful.
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Trend Themes
1. Sustainable Packaging - Businesses can innovate by adopting sustainable packaging methods and materials such as HydroTec paper pouches to reduce their carbon footprint and plastic waste.
2. Water-based Barrier Technology - Incorporating water-based barrier technology in packaging can extend the shelf life of products while reducing plastic use.
3. University Collaborations - Partnering with universities to design eco-friendly and sustainable packaging solutions presents a significant opportunity for businesses to access cutting-edge research and innovation.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from HydroTec paper pouches as an effective and sustainable packaging solution for products like coffee, confectionery, and pet treats.
2. Retail - Retailers can differentiate themselves by adopting sustainable packaging methods that appeal to eco-conscious consumers, create brand loyalty and build customer trust.
3. Packaging Manufacturing - Packaging manufacturing companies can capitalize on the growing demand for sustainable packaging by investing in R&D to design innovative and eco-friendly packaging materials and technologies like HydroTec paper pouches.