Social video giant TikTok has announced the launch of SoundOn, a music marketing and distribution service designed to help aspiring artists promote their music.
According to a recent press release, the new platform will be directly linked to TikTok and will allow users to upload their music to both apps simultaneously, as well as through other streamers such as Bytedance's Resso, Spotify, Apple Music, Deezer, Pandora, and Tencent's Joox. Moreover, the distribution will be completely free of charge, and SoundOn will pay 100% of royalties to music creators on all Bytedance-owned platforms.
In addition to music distribution services, SoundOn will offer creators a suite of promotional tools and support, including audience analytics, access to TikTok's song tab, ongoing advice from SoundOn's marketing team, TikTok verification, and more.
Hybrid Music Distribution Platforms
TikTok Launches New SoundOn Platform for Musicians
Trend Themes
1. Hybrid Music Distribution - SoundOn offers free music distribution and promotional tools, disrupting the traditional music distribution industry.
2. Social Media Music Promotion - The integration with TikTok and other social media platforms on SoundOn opens opportunities for music promotion.
3. Royalty Payment 2.0 - SoundOn's plan to pay 100% royalties to music creators is a disruptive innovation that sets a benchmark for other music streaming services.
Industry Implications
1. Music Distribution - Music distribution industry can adapt to free distribution services and make profits through alternative ways such as live shows and merchandise.
2. Social Media - Social media platforms can create more monetized avenues for creators and users by integrating free music distribution services.
3. Music Streaming Services - Music streaming services can redefine their business models to offer a more profitable royalty payment system and additional promotional support to compete with SoundOn.