Clarins, the French luxury skincare retailer, recently expanded its product line with the introduction of its newest product range -- the SOS Primer collection. The collection includes eight different types, each targeting a specific skincare problem.
The SOS Primer collection helps to diminish the look of redness, dark spots, and dullness with rejuvenating ingredients. The collection includes the 'Boost Radiance,' the 'Minimizes Signs of Fatigue,' the 'Blurs Imperfections,' the 'Visibly Minimizes Dark Spots,' the 'Diminishes Redness,' the 'Visibly Brightens Sallow Complexions,' the 'Gives a Sunshine Look,' and the 'Enhances Deep Skin Tones' primers.
Each primer from the new collection was designed for all skin types and all skin tones. The SOS Primers help skin look rejuvenated and will enhance the look of makeup.
Anti-Red Makeup Primers
Clarin's Expands Product Line to Include 'SOS Primer' for Skincare Needs
Trend Themes
1. SOS Primers - The introduction of the Clarins SOS Primer collection suggests a rising trend in skincare using primers targeting specific skin problems.
2. Anti-red Makeup - The SOS Primer collection's 'Diminishes Redness' primer highlights a trend for anti-red makeup products for consumers with sensitive skin.
3. Multi-functional Makeup - The SOS Primer collection's various primers targeting different skin problems showcases a trend for multi-functional makeup products.
Industry Implications
1. Skincare - The SOS Primer collection's success suggests opportunities for skincare companies to create primers that address specific skin problems.
2. Makeup - The trend in multi-functional makeup, as seen in the SOS Primer collection, offers opportunities for makeup companies to expand their product lines to include skincare benefits.
3. Luxury Retail - Clarins' expansion into the SOS Primer collection shows potential for the luxury skincare retail industry to explore new innovations and expand product lines.