Will Smith's new movie, Hancock, will be available for download before it hits iTunes or DVD. Since Sony owns the studio that made the movie, they decided that people who download movies would like to have a shot at doing it when the movie is still new so they are launching a digital distribution service.
Sony is trying desperately to make TV and video games profitable again. The new Bravia TV and Playstation 3 consoles will be able to handle the downloads. Sony is late to the game, but could become a playa if they get serious.
Legally Downloading Movies Before They're On DVD
Sony Movie Distribution Model
Trend Themes
1. Early Movie Digital Distribution - Disruptive innovation opportunity: Creating a platform that allows for the legal downloading of movies before they are available on traditional home media formats.
2. Revitalizing TV and Video Games - Disruptive innovation opportunity: Developing innovative strategies and technologies to make TV and video games profitable again in the digital age.
3. Console Compatibility for Movie Downloads - Disruptive innovation opportunity: Designing gaming consoles and home entertainment systems that can handle movie downloads and digital distribution services.
Industry Implications
1. Digital Movie Distribution - Disruptive innovation opportunity: Creating a new business model and platform for digitally distributing movies to consumers before they are available on traditional media formats.
2. TV Technology - Disruptive innovation opportunity: Developing advanced technologies and strategies to revive the profitability of the TV industry in the digital era.
3. Video Game Industry - Disruptive innovation opportunity: Exploring new ways to make video games profitable and appealing to consumers amidst the rise of digital distribution and online gaming platforms.