DURAT, a brand dedicated to "turning waste into pure beauty," returns to Milan Design Week 2024 to showcase the aesthetic and functional benefits of its sustainable solid surface material. In order to captivate its audience, DURAT is presenting its product in an installation titled 'PORTA DEI COLORI.' For this initiative, DURAT collaborates with Linda Bergroth to celebrate the fusion of circular economy principles, creativity, and beauty.
Conceptualized and designed by Bergroth, the 'PORTA DEI COLORI' installation showcases DURAT's sustainable solid surface material in a bold and visually striking display at Alcova, nestled within the historic architecture of Villa Bagatti Valsecchi. The installation serves as a testament to DURAT's commitment to sustainability, offering a versatile palette of over 300 colors and introducing DURAT Plus, a groundbreaking solid surface material comprising up to 80% recycled materials.
Sustainable Solid Surface Materials
DURAT Returns to Milano Design Week with PORTA DEI COLORI
Trend Themes
1. Sustainable-solid-surface-materials - Innovative brands are showcasing sustainable solid surface materials with aesthetically pleasing designs at design events like Milano Design Week.
2. Circular-economy-principles-fusion - Collaboration between brands and designers is amplifying the fusion of circular economy principles, creativity, and beauty in product installations.
3. Recycled-materials-innovation - Introduction of DURAT Plus demonstrates the disruptive innovation opportunity in developing solid surface materials with high percentages of recycled materials.
Industry Implications
1. Interior-design - Interior design industry can leverage sustainable solid surface materials to create environmentally friendly and visually appealing spaces.
2. Architecture - Architects have the potential to incorporate circular economy principles and innovative solid surface materials like DURAT Plus in their projects for sustainable designs.
3. Manufacturing - Manufacturing industries can explore the use of recycled materials in producing solid surface materials to contribute to eco-friendly production processes.