South Africa's NEDBank won a Cannes Lions 2007 Grand Prix Award in outdoor advertising for what is believed to be the world's first solar-powered billboard. The topper? This revolutionary billboard uses the power it generates to power the kitchen of a local school - helping prepare food for 1100 kids.
Now that's a bank that truly gives "power to the people" - and that's a billboard that not just is the world's first solar-powered billboard, but a solar empowerment tool!
Brilliant as the African sun!
Take one step ahead. Check out the NEDBank website. This bank's respect for the true African spirit and focusing on real problems, with real solutions will touch your heart! An inspiring example for banks and corporations in the developing world.
Client: NEDBank
Agency: NET#WORK BBDO, Johannesburg
Country: South Africa
Solar Empowering Billboards
NEDBank Billboard Lights Up School Kitchen
Trend Themes
1. Solar-powered Billboards - Innovative use of solar power for billboards that can be used to power up other areas as well.
2. Empowering Local Communities - Using marketing tools to empower local communities and build a positive brand image.
3. Csr-focused Advertising - Corporate social responsibility (CSR) focused advertising that ties buying from a brand to a larger social impact.
Industry Implications
1. Renewable Energy - Innovative use of solar power for other applications beyond renewable energy away from electricity and power supply.
2. Education - Providing safe and healthy environments for students to learn and grow.
3. Advertising/marketing - Opportunities to create meaningful impact through advertising and marketing campaigns that actively change the lives of individuals and communities.