As of 2024, organic gardening brand Back to the Roots will be transitioning its soil packaging to certified circular, 100% post-consumer recycled (PCR) plastic. This first-of-its-kind innovation for the garden industry will see the brand's best-selling Organic Potting Mix packaged in 100% PCR packaging created in partnership with ProAmpac.
All the while supporting a sustainable and circular economy, the packaging is as durable as needed for products stored and used outdoors. "Acknowledging the fact that only ~5% of all plastic ends up being recycled and soil packaging is traditionally landfilled, we challenged ourselves on how to try to make our bags out of recycled materials to start the road towards a circular plastic economy," says Co-Founder & Co-CEO Nikhil Arora.
PCR Soil Packaging
Back to the Roots Creates Soil Packaging from Post-Consumer Recycled Plastic
Trend Themes
1. Transitioning to PCR Plastic Packaging - Back to the Roots will be transitioning its soil packaging to certified circular, 100% post-consumer recycled (PCR) plastic, supporting a sustainable and circular economy.
2. Circular Plastic Economy in Gardening - The innovative use of 100% PCR packaging for the brand's Organic Potting Mix creates a first-of-its-kind solution in the garden industry.
3. Sustainable Packaging Solutions - Back to the Roots' partnership with ProAmpac enables the creation of durable and eco-friendly packaging for outdoor products.
Industry Implications
1. Organic Gardening - The transition to PCR plastic packaging presents an opportunity for other organic gardening brands to adopt sustainable packaging practices.
2. Plastic Recycling - The use of 100% post-consumer recycled plastic in soil packaging encourages innovation in plastic recycling technology and practices.
3. Packaging Manufacturing - The collaboration between Back to the Roots and ProAmpac showcases the potential for sustainable packaging solutions in the manufacturing industry.