'Softys Colombia' is the parent company to several personal hygiene brands in Colombia, has launched a new circularity-focused initiative. As part of this initiative, Softys will recycle paper from its own waste products and waste products of other businesses through partnerships. Then, Softys uses up to 90% of this recycled paper when creating its own personal care products.
Aside from recycling paper, Softys has also committed to recycling other forms of waste that can be used to create water retention containers or power energy systems. This initiative is part of Softys' pledge to become a true carbon-neutral supplier of goods in Colombia. On top of Softys' own operations, the brand has also partnered with the 'CMPC,' which allows Softys to track the environmental, social, and governance (ESG) performance of its material suppliers. With these tracking mechanics, Softys can ensure that its business model is ethical and sustainable from end to end.
Sustainable Colombian Hygiene Brands
Softys Colombia Reuses Waste from Other Business Operations
Trend Themes
1. Circular Economy Initiatives - Softys Colombia's recycling and waste reduction initiative promotes circular economy solutions.
2. ESG Tracking Mechanisms - Softys Colombia's partnership with CMPC enables ESG tracking of material suppliers.
3. Sustainable Personal Care Products - Softys Colombia's commitment to sustainable product creation presents growth opportunities for personal care industry players.
Industry Implications
1. Personal Care Products - Softys Colombia's initiatives to produce sustainable personal care products has disrupted the traditional model of personal care products manufacturing.
2. Waste Management - Softys Colombia's initiative to reuse waste and improve waste management has impacted the waste management industry in Colombia.
3. Sustainability Consulting - Softys Colombia's successful carbon-neutral pledge and partnership with CMPC has created disruption in the sustainability consulting industry by enabling ESG tracking.